Thursday, May 27, 2010

Computex is upon us

Computex, Taiwan's annual tech trade show kicks off next Tuesday. Held in Taipei, VIA's home town, VIA is always there, usually with more than one display booth or area. The Emebdded division has issued a Press Release about what they will be showing off. No new products are mentioned. The focus is on recently launched products like the Em-ITX and the AMOS-3001.

The quote in the Press Release was very well written as it highlights where VIA is at these days in the embedded space.

Daniel Wu, Vice President of VIA Embedded, VIA Technologies, Inc. “With crucial design innovations at processor, chipset, board and system levels, VIA is driving forward a new era in embedded device design.”

There are a whole lot of companies who display at Computex that take chips and motherboards from one company and then design a device, chassis, board, etc of their own. VIA use their own chips in their designs and I am sure that at times the chip doesn't come before the platform or the system - the chip is developed with certain features to fit in with an end product design. Interesting.

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